Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Galway: the Galway International Arts Festival each July; Race Week at Ballybrit, the highlight of the Galway Races; Connemara National Park, Kylemore Abbey and the Sky Road; ferries to the Aran Islands and the pubs of the Latin Quarter. Guests I price for: Culture and festival visitors in the Latin Quarter and Salthill, plus touring couples basing in Clifden and Roundstone to explore Connemara. Where I start: Turning festival and race weeks into premium capacity events, then spreading a short high season using the Wild Atlantic Way, all while registering under Failte Ireland's short-term-let rules and Rent Pressure Zone planning tests.
Galway sells mostly through Airbnb, Booking.com and Vrbo. With my background in five-star hotels I help Galway hotels manage festival and race week demand, coach tours heading into Connemara and weddings. I focus on how far ahead to sell Race Week, how to handle group requests on peak nights and how to price the long winter.
The service in general is described on my expedia optimization page; this page covers how I apply it in Galway.