An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Gulf Shores: Summer beach season; Hangout Music Festival; Spring Break and Easter; Snowbird season from January to March. Guests I price for: Families from Alabama, Tennessee and the Midwest on weekly stays, snowbirds on monthly stays. Where I start: Weekly summer pricing, festival premiums, and monthly winter rate cards.
For Gulf Shores hosts I set up PriceLabs or Wheelhouse with you: weekly summer rules with Saturday turnover, monthly snowbird pricing for January to March, shoulder-month weekday discounts and festival premiums, applied the same way on Airbnb, Vrbo and Booking.com so a family comparing channels sees one price.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Gulf Shores.