Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Deep Creek Lake: Summer boating on Maryland's largest inland lake; Wisp Resort skiing and snow tubing; The Autumn Glory Festival; Youghiogheny whitewater and Swallow Falls State Park. Guests I price for: Washington, Baltimore and Pittsburgh families on week-long summer lake houses and 2 to 3 night winter ski trips around McHenry and Thousand Acres. Where I start: Twin summer-and-winter peaks with soft shoulder seasons, Garrett County rental-licence and lodging-tax compliance, and minimum stays tuned to each season.
Deep Creek Lake sells mostly through Airbnb, Vrbo and Booking.com. For lodges and small hotels around the lake I work on the balance between ski packages, summer weekly stays and wedding blocks. I help set fences for summer weekends and holidays, plan packages with Wisp and local outfitters, and decide when midweek discounts make sense.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Deep Creek Lake.