Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Gulf Shores: Summer beach season; Hangout Music Festival; Spring Break and Easter; Snowbird season from January to March. Guests I price for: Families from Alabama, Tennessee and the Midwest on weekly stays, snowbirds on monthly stays. Where I start: Weekly summer pricing, festival premiums, and monthly winter rate cards.
Gulf Shores sells mostly through Airbnb, Vrbo and Booking.com. For Gulf Shores hosts I set up PriceLabs or Wheelhouse with you: weekly summer rules with Saturday turnover, monthly snowbird pricing for January to March, shoulder-month weekday discounts and festival premiums, applied the same way on Airbnb, Vrbo and Booking.com so a family comparing channels sees one price.
The service in general is described on my other ota optimization page; this page covers how I apply it in Gulf Shores.