Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Gulf Shores: Summer beach season; Hangout Music Festival; Spring Break and Easter; Snowbird season from January to March. Guests I price for: Families from Alabama, Tennessee and the Midwest on weekly stays, snowbirds on monthly stays. Where I start: Weekly summer pricing, festival premiums, and monthly winter rate cards.
Gulf Shores and Orange Beach hotels compete with thousands of condos. With my five-star hotel revenue background, I help set weekly packages, festival and spring break controls, and winter extended-stay rates, so the property captures families and snowbirds who would otherwise rent a condo.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Gulf Shores.