Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Hershey: Hersheypark and Hershey's Chocolate World; Hersheypark Christmas Candylane and Sweet Lights; Giant Center concerts and Hershey Bears hockey; The Pennsylvania Farm Show in Harrisburg. Guests I price for: Mid-Atlantic families on 2 to 3 night theme-park stays around Hershey and Harrisburg, plus concert and state-capital business visitors. Where I start: Theme-park summer demand plus a holiday Candylane spike, event-night premiums around the Giant Center, and midweek pricing between weekend peaks.
Hershey sells mostly through Airbnb, Vrbo and Booking.com. Hershey and Harrisburg hotels juggle theme-park families, concert crowds and state business. With my five-star hotel revenue background, I help with park packages, concert-night controls, government and corporate rates, and segmentation that protects summer Saturdays and Candylane weekends from early discounted groups.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Hershey.