Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Hershey: Hersheypark and Hershey's Chocolate World; Hersheypark Christmas Candylane and Sweet Lights; Giant Center concerts and Hershey Bears hockey; The Pennsylvania Farm Show in Harrisburg. Guests I price for: Mid-Atlantic families on 2 to 3 night theme-park stays around Hershey and Harrisburg, plus concert and state-capital business visitors. Where I start: Theme-park summer demand plus a holiday Candylane spike, event-night premiums around the Giant Center, and midweek pricing between weekend peaks.
Hershey sells mostly through Airbnb, Vrbo and Booking.com. For Hershey and Harrisburg hosts I set up PriceLabs or Wheelhouse with you: summer and holiday seasons that follow the park calendar, concert and hockey dates as event premiums, and weekday business rates in Harrisburg, applied consistently across Airbnb, Vrbo and Booking.com.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Hershey.