Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Hershey, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Hershey, United States, one to one, remotely and in Eastern Time (UTC-5). In Hershey, I price June to August as the peak and Late January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Hershey
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Hershey: Hersheypark and Hershey's Chocolate World; Hersheypark Christmas Candylane and Sweet Lights; Giant Center concerts and Hershey Bears hockey; The Pennsylvania Farm Show in Harrisburg. Guests I price for: Mid-Atlantic families on 2 to 3 night theme-park stays around Hershey and Harrisburg, plus concert and state-capital business visitors. Where I start: Theme-park summer demand plus a holiday Candylane spike, event-night premiums around the Giant Center, and midweek pricing between weekend peaks.
Hershey sells mostly through Airbnb, Vrbo and Booking.com. Hershey and Harrisburg hotels juggle theme-park families, concert crowds and state business. With my five-star hotel revenue background, I help with park packages, concert-night controls, government and corporate rates, and segmentation that protects summer Saturdays and Candylane weekends from early discounted groups.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Hershey.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Hershey is a theme-park market with a second season many owners miss: Christmas Candylane from late November to December. Summer families fill Hersheypark weekends, Giant Center concerts create single-night spikes, and Harrisburg adds business and state-capital travel. The Farm Show in January is the last spike before a quiet winter.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The Pennsylvania Farm Show fills Harrisburg for about a week, so I price those dates as a short premium near the Farm Show Complex, then let floors drop once it closes.
The quietest stretch; I lower floors, lean on state government and legislative visitors midweek, and price Hershey Bears home weekends slightly above other winter nights.
Hersheypark opens on spring weekends first, so I follow the park's operating calendar and lift only the Saturdays it is open rather than the whole month.
Families fill every summer week; I make three-night stays attractive with a small discount and let stadium and arena show nights stand as their own peaks.
School is back, so I discount weekdays and price the park's Halloween season weekends above early September, when it runs a reduced schedule.
For the holiday run I set weekend minimums, price the week between Christmas and New Year highest, and keep Harrisburg units on business rates midweek.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Hersheypark summer weekends with 2-night minimums.
Price Christmas Candylane weekends as a second season.
Add Giant Center concert nights as date premiums.
Price the Pennsylvania Farm Show for Harrisburg homes.
Set weekday rates for business travel in Harrisburg.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Hershey sells mostly through Airbnb, Vrbo and Booking.com. Late January to March: The quietest stretch; I lower floors, lean on state government and legislative visitors midweek, and price Hershey Bears home weekends slightly above other winter nights. For Google Hotel Ads optimization in Hershey, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Hershey: June to August for Hersheypark and late November to December for Christmas Candylane, with Giant Center concerts spiking individual dates. November to December: For the holiday run I set weekend minimums, price the week between Christmas and New Year highest, and keep Harrisburg units on business rates midweek. June to August: Families fill every summer week; I make three-night stays attractive with a small discount and let stadium and arena show nights stand as their own peaks.
Mid-Atlantic families on 2 to 3 night theme-park stays around Hershey and Harrisburg, plus concert and state-capital business visitors. Demand is driven by Hersheypark and Hershey's Chocolate World and Hersheypark Christmas Candylane and Sweet Lights. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Hershey.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Hershey the property is in. Hershey and Palmyra: Closest to the park, Chocolate World and the arena; I price summer and holiday weekends highest and protect family weeks from single-night concert bookings. Downtown Harrisburg and Midtown and Hummelstown and Middletown get their own treatment.
Price Hersheypark summer weekends with 2-night minimums. Next: add Giant Center concert nights as date premiums. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Hershey traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How Harrisburg units are priced on weekdays for state-capital travel, because they often compete with downtown hotels on government per diem rather than with Hershey family homes.
For Google Hotel Ads optimization in Hershey, this is how I would approach it. Hershey and Harrisburg hotels juggle theme-park families, concert crowds and state business. With my five-star hotel revenue background, I help with park packages, concert-night controls, government and corporate rates, and segmentation that protects summer Saturdays and Candylane weekends from early discounted groups. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Hershey and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: price Christmas Candylane weekends as a second season.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Hershey I would start from November to December: For the holiday run I set weekend minimums, price the week between Christmas and New Year highest, and keep Harrisburg units on business rates midweek. To start, open the chat or email me with your property type and size in Hershey.
Yes. Google Hotel Ads Expert in Hershey is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Hershey have been optimized, including in areas such as Hershey and Palmyra. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Hershey.
Results depend on the property, the starting point and the season, so I do not promise a number. In Hershey the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Giant Center concert nights as date premiums. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Hershey, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Hershey, or read the general page for google hotel ads optimization.
If you also run properties outside Hershey, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Hershey and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
