Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Lake Lure: Chimney Rock State Park and Lake Lure; Hendersonville apple orchards and the North Carolina Apple Festival; Autumn foliage in the Blue Ridge; Asheville overflow demand. Guests I price for: Carolinas families on summer lake weeks and couples on autumn weekends. Where I start: Summer and leaf-season premiums, weekend minimums, and winter floors.
Lake Lure sells mostly through Airbnb, Vrbo and Booking.com. I manage pricing for Lake Lure and Hendersonville rentals on Airbnb, Vrbo and Booking.com through PriceLabs or Wheelhouse. Lake homes get weekly summer structures and frontage premiums, town homes get event pricing for the Apple Festival and the holidays, and both get winter floors that hold.
The service in general is described on my other ota optimization page; this page covers how I apply it in Lake Lure.