Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Lake Lure: Chimney Rock State Park and Lake Lure; Hendersonville apple orchards and the North Carolina Apple Festival; Autumn foliage in the Blue Ridge; Asheville overflow demand. Guests I price for: Carolinas families on summer lake weeks and couples on autumn weekends. Where I start: Summer and leaf-season premiums, weekend minimums, and winter floors.
Lake Lure sells mostly through Airbnb, Vrbo and Booking.com. I manage pricing for Lake Lure and Hendersonville rentals on Airbnb, Vrbo and Booking.com through PriceLabs or Wheelhouse. Lake homes get weekly summer structures and frontage premiums, town homes get event pricing for the Apple Festival and the holidays, and both get winter floors that hold.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Lake Lure.