Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Lancaster: Amish Country farm tours and buggy rides; Sight and Sound Theatres; The Strasburg Rail Road; Central Market and Kitchen Kettle Village. Guests I price for: East Coast families and church tour groups on 2 to 3 night stays around Lancaster city, Bird-in-Hand and Strasburg. Where I start: Show-schedule-driven demand around Sight and Sound, weekend minimum stays, and farm-stay positioning that sells the rural setting.
Lancaster sells mostly through Airbnb, Vrbo and Booking.com. For Lancaster hotels, inns and farm-stay lodges I work on coach tour and church group contracts, theatre packages and weekend length-of-stay controls. My comp set separates countryside inns from the Route 30 hotel strip, because tour operators and independent couples buy very differently.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Lancaster.