Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Le Marche: Urbino and the hill towns; Conero Riviera beaches; Macerata Opera Festival at the Sferisterio; Countryside villas with pools. Guests I price for: Northern European and Italian families on weekly villa stays and couples on hill-town tours. Where I start: Weekly villa pricing, festival premiums and shoulder floors.
Le Marche sells mostly through Booking.com, Airbnb and Vrbo. I configure the pricing tool for weekly summer stays with Saturday changeovers, short spring and autumn stays and festival dates around Macerata and Pesaro. I also add rules that stop orphan nights between villa weeks and check that Vrbo and Booking.com follow the same calendar.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Le Marche.