Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Thessaloniki, one to one, remotely and in Eastern European Time (UTC+2), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Thessaloniki, Greece, one to one, remotely and in Eastern European Time (UTC+2). In Thessaloniki, I price June to August as the peak and November to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Thessaloniki
1-on-1
Directly with Alaa, no account-manager layer
Eastern European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Thessaloniki: Halkidiki beach season; Thessaloniki International Fair and Film Festival; Balkan road-trip travel; Student calendar. Guests I price for: Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Where I start: Weekly coastal pricing, city event premiums, and off-season floors.
Thessaloniki sells mostly through Airbnb and Booking.com. From my years in five-star hotels I help Thessaloniki city hotels manage fair, congress and university demand, and Halkidiki resorts balance tour operator allotments with direct Balkan drive-in guests. I focus on release dates, segment mix and pricing the shoulder months realistically rather than filling them with deep discounts.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Thessaloniki.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Thessaloniki and Halkidiki are two markets. Halkidiki's beaches sell weekly summer stays to Balkan and European families, while Thessaloniki's peak is autumn with the International Fair and Film Festival. I price the coast by the week and the city by events.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Halkidiki homes mostly close, while Thessaloniki relies on students, business visitors and the Film Festival; I price city flats for monthly stays and short event peaks.
Easter and warm weekends bring Balkan drivers to the coast and city breakers to Thessaloniki; I price weekends firmly and keep midweek stays flexible.
Kassandra and Sithonia fill with families on weekly stays, so I run Saturday changeovers and price July and August highest.
The International Fair in September and student arrivals lift the city, while Halkidiki stays warm; I price both firmly and relax stay lengths in October.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Run Halkidiki homes on weekly summer stays.
Price the Thessaloniki International Fair and Film Festival as premiums.
Price Thessaloniki for student-calendar demand.
Keep AMA registration numbers visible.
Set coastal off-season floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Thessaloniki sells mostly through Airbnb and Booking.com. September to October: The International Fair in September and student arrivals lift the city, while Halkidiki stays warm; I price both firmly and relax stay lengths in October. For Google Hotel Ads optimization in Thessaloniki, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Thessaloniki: June to September in Halkidiki, and September to November in Thessaloniki with the film festival and trade fair. September to October: The International Fair in September and student arrivals lift the city, while Halkidiki stays warm; I price both firmly and relax stay lengths in October. June to August: Kassandra and Sithonia fill with families on weekly stays, so I run Saturday changeovers and price July and August highest.
Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Demand is driven by Halkidiki beach season and Thessaloniki International Fair and Film Festival. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Thessaloniki.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Thessaloniki the property is in. Thessaloniki centre and Ladadika: Close to the waterfront, nightlife and museums; I price for short city breaks and event dates, with longer stays in quiet months. Kassandra and Sithonia get their own treatment.
Run Halkidiki homes on weekly summer stays. Next: price Thessaloniki for student-calendar demand. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Thessaloniki traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether Thessaloniki flats show their distance to the waterfront, Ladadika and Aristotle University, because students and visitors choose on walking access.
For Google Hotel Ads optimization in Thessaloniki, this is how I would approach it. From my years in five-star hotels I help Thessaloniki city hotels manage fair, congress and university demand, and Halkidiki resorts balance tour operator allotments with direct Balkan drive-in guests. I focus on release dates, segment mix and pricing the shoulder months realistically rather than filling them with deep discounts. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Thessaloniki and work remotely in Eastern European Time (UTC+2). Locally, that shows up in decisions like this: price the Thessaloniki International Fair and Film Festival as premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Thessaloniki I would start from September to October: The International Fair in September and student arrivals lift the city, while Halkidiki stays warm; I price both firmly and relax stay lengths in October. To start, open the chat or email me with your property type and size in Thessaloniki.
Yes. Google Hotel Ads Expert in Thessaloniki is delivered remotely and scheduled in Eastern European Time (UTC+2), and 100+ properties in and around Thessaloniki have been optimized, including in areas such as Thessaloniki centre and Ladadika. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Thessaloniki.
Results depend on the property, the starting point and the season, so I do not promise a number. In Thessaloniki the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Thessaloniki for student-calendar demand. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Thessaloniki, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Thessaloniki, or read the general page for google hotel ads optimization.
If you also run properties outside Thessaloniki, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Thessaloniki and what you need. I reply in Eastern European Time, confirm the scope and the price, and start only when you say so.
