Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Thessaloniki: Halkidiki beach season; Thessaloniki International Fair and Film Festival; Balkan road-trip travel; Student calendar. Guests I price for: Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Where I start: Weekly coastal pricing, city event premiums, and off-season floors.
Thessaloniki sells mostly through Airbnb and Booking.com. From my years in five-star hotels I help Thessaloniki city hotels manage fair, congress and university demand, and Halkidiki resorts balance tour operator allotments with direct Balkan drive-in guests. I focus on release dates, segment mix and pricing the shoulder months realistically rather than filling them with deep discounts.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Thessaloniki.