Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for London hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in GMT / BST (UTC+0 / +1).
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in London, United Kingdom, one to one, remotely and in GMT / BST (UTC+0 / +1). In London, I price June to July as the peak and January to February as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
Start in the chat or by email. Last updated .
1,250+
Properties optimized in and around London
1-on-1
Directly with Alaa, no account-manager layer
GMT / BST
Sessions scheduled in your local time
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in London: Wimbledon in late June and July; West End, Premier League and Wembley events; Christmas markets and shopping; Year-round business travel. Guests I price for: International short-stay guests of 3 to 5 nights, families in summer, and corporate travellers in Zones 1 and 2. Where I start: Pricing within the 90-night annual limit, event-week premiums, and zone and transport-based base prices that benchmark against hotels as well as other rentals.
For London hotels and serviced apartments I work on corporate and leisure segmentation, rate fences for Wimbledon, Wembley and major exhibitions, and a comp set chosen by transport links and district, drawing on my background in five-star chain hotels across busy capital markets.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in London.
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“In London the 90-night rule for entire homes changes the maths completely. If a flat can only take short stays for 90 nights a year without planning permission, those nights should go to Wimbledon, big Wembley shows, summer and the run-up to Christmas, not to a wet February weekend. The rest of the year I usually fill with 30-plus-night corporate and relocation stays, priced against serviced apartments.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I keep short-stay nights in reserve and fill these months with 30-night bookings from relocations and project teams, priced against serviced apartments in the same postcode.
The London Marathon in April and the Chelsea Flower Show in May bring targeted spikes, so I spend short-stay nights only on those dates and keep the rest of spring on longer stays.
Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first.
Families on holiday fill August, and Notting Hill Carnival changes demand in west London over the bank holiday, so I price that weekend carefully depending on how close the flat is to the route.
Theatre trips, shopping and the run-up to Christmas keep central London busy, and I save some short-stay nights for December so the year does not end with the allowance already gone.
Treat the 90 nights as a budget and assign them to the highest-value weeks before the year starts.
Build a monthly rate card for 30-plus-night stays and benchmark it against serviced apartments in the same zone.
Price by Tube access and zone, not just by postcode, since guests search by journey time.
Add Wembley concert and cup final dates as individual premiums for homes on the right lines.
Keep hosted rooms and whole homes on different strategies, since the cap applies only to entire homes.
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
| Option | What you get | Price |
|---|---|---|
| Core, up to 20 rooms | Managed pricing, run for you every day | From $650/mo |
| Plus | Pricing plus OTA, channel and segment optimization | By hotel size |
| Pro | Full revenue management with forecasting and a monthly strategy call | By hotel size |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Busiest in London: May to September and the run-up to Christmas, with Wimbledon, Notting Hill Carnival and major concerts adding spikes. June to July: Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first. August to September: Families on holiday fill August, and Notting Hill Carnival changes demand in west London over the bank holiday, so I price that weekend carefully depending on how close the flat is to the route. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. Which Tube and Overground lines serve the flat, and how many minutes it takes to the West End, since London guests compare journey times before they compare price.
Price by Tube access and zone, not just by postcode, since guests search by journey time. Next: keep hosted rooms and whole homes on different strategies, since the cap applies only to entire homes. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a London property usually leaks the most.
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in London: January to February. March to May: The London Marathon in April and the Chelsea Flower Show in May bring targeted spikes, so I spend short-stay nights only on those dates and keep the rest of spring on longer stays. January to February: I keep short-stay nights in reserve and fill these months with 30-night bookings from relocations and project teams, priced against serviced apartments in the same postcode.
Monthly stays priced as nightly rate times thirty and zone 3 flats priced from Zone 1 comps because they are in the same borough. I look for these first when I review outsourced hotel revenue management in London, and fixing them is usually the quickest gain.
For outsourced hotel revenue management in London, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. London sells mostly through Airbnb, Booking.com, Vrbo and Expedia. March to May: The London Marathon in April and the Chelsea Flower Show in May bring targeted spikes, so I spend short-stay nights only on those dates and keep the rest of spring on longer stays.
Shoreditch and Hackney: Creative offices and nightlife attract younger professionals, so I price weekends for leisure and midweek for project teams on longer stays. South Kensington and Chelsea and Greenwich and the O2 get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Year-round business travel, Wimbledon in late June and July and West End, Premier League and Wembley events are the dates I price first for outsourced hotel revenue management in London. October to December: Theatre trips, shopping and the run-up to Christmas keep central London busy, and I save some short-stay nights for December so the year does not end with the allowance already gone.
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 1,250+ properties in and around London and work remotely in GMT / BST (UTC+0 / +1). Locally, that shows up in decisions like this: build a monthly rate card for 30-plus-night stays and benchmark it against serviced apartments in the same zone.
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in London I would start from August to September: Families on holiday fill August, and Notting Hill Carnival changes demand in west London over the bank holiday, so I price that weekend carefully depending on how close the flat is to the route. To start, open the chat or email me with your property type and size in London.
Yes. Outsourced Hotel Revenue Manager in London is delivered remotely and scheduled in GMT / BST (UTC+0 / +1), and 1,250+ properties in and around London have been optimized, including in areas such as South Kensington and Chelsea. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in London.
The other services I offer in London, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for London, or read the general page for outsourced revenue management.
If you also run properties outside London, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in London and what you need. I reply in GMT / BST, confirm the scope and the price, and start only when you say so.
