Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in London, one to one, remotely and in GMT / BST (UTC+0 / +1), and I have optimized 1,250+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in London, United Kingdom, one to one, remotely and in GMT / BST (UTC+0 / +1). In London, I price June to July as the peak and January to February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
1,250+
Properties optimized in and around London
1-on-1
Directly with Alaa, no account-manager layer
GMT / BST
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in London: Wimbledon in late June and July; West End, Premier League and Wembley events; Christmas markets and shopping; Year-round business travel. Guests I price for: International short-stay guests of 3 to 5 nights, families in summer, and corporate travellers in Zones 1 and 2. Where I start: Pricing within the 90-night annual limit, event-week premiums, and zone and transport-based base prices that benchmark against hotels as well as other rentals.
London sells mostly through Airbnb, Booking.com, Vrbo and Expedia. For London hotels and serviced apartments I work on corporate and leisure segmentation, rate fences for Wimbledon, Wembley and major exhibitions, and a comp set chosen by transport links and district, drawing on my background in five-star chain hotels across busy capital markets.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in London.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“In London the 90-night rule for entire homes changes the maths completely. If a flat can only take short stays for 90 nights a year without planning permission, those nights should go to Wimbledon, big Wembley shows, summer and the run-up to Christmas, not to a wet February weekend. The rest of the year I usually fill with 30-plus-night corporate and relocation stays, priced against serviced apartments.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I keep short-stay nights in reserve and fill these months with 30-night bookings from relocations and project teams, priced against serviced apartments in the same postcode.
The London Marathon in April and the Chelsea Flower Show in May bring targeted spikes, so I spend short-stay nights only on those dates and keep the rest of spring on longer stays.
Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first.
Families on holiday fill August, and Notting Hill Carnival changes demand in west London over the bank holiday, so I price that weekend carefully depending on how close the flat is to the route.
Theatre trips, shopping and the run-up to Christmas keep central London busy, and I save some short-stay nights for December so the year does not end with the allowance already gone.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Treat the 90 nights as a budget and assign them to the highest-value weeks before the year starts.
Build a monthly rate card for 30-plus-night stays and benchmark it against serviced apartments in the same zone.
Price by Tube access and zone, not just by postcode, since guests search by journey time.
Add Wembley concert and cup final dates as individual premiums for homes on the right lines.
Keep hosted rooms and whole homes on different strategies, since the cap applies only to entire homes.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
London sells mostly through Airbnb, Booking.com, Vrbo and Expedia. June to July: Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first. For Google Hotel Ads optimization in London, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in London: May to September and the run-up to Christmas, with Wimbledon, Notting Hill Carnival and major concerts adding spikes. August to September: Families on holiday fill August, and Notting Hill Carnival changes demand in west London over the bank holiday, so I price that weekend carefully depending on how close the flat is to the route. October to December: Theatre trips, shopping and the run-up to Christmas keep central London busy, and I save some short-stay nights for December so the year does not end with the allowance already gone.
International short-stay guests of 3 to 5 nights, families in summer, and corporate travellers in Zones 1 and 2. Demand is driven by Wimbledon in late June and July and West End, Premier League and Wembley events. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for London.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of London the property is in. Shoreditch and Hackney: Creative offices and nightlife attract younger professionals, so I price weekends for leisure and midweek for project teams on longer stays. South Kensington and Chelsea and Greenwich and the O2 get their own treatment.
Treat the 90 nights as a budget and assign them to the highest-value weeks before the year starts. Next: price by Tube access and zone, not just by postcode, since guests search by journey time. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a London traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the building lease or management company allows short lets at all, because some leases forbid them and a complaint from neighbours can end the business overnight.
For Google Hotel Ads optimization in London, this is how I would approach it. For London hotels and serviced apartments I work on corporate and leisure segmentation, rate fences for Wimbledon, Wembley and major exhibitions, and a comp set chosen by transport links and district, drawing on my background in five-star chain hotels across busy capital markets. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 1,250+ properties in and around London and work remotely in GMT / BST (UTC+0 / +1). Locally, that shows up in decisions like this: build a monthly rate card for 30-plus-night stays and benchmark it against serviced apartments in the same zone.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in London I would start from June to July: Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first. To start, open the chat or email me with your property type and size in London.
Yes. Google Hotel Ads Expert in London is delivered remotely and scheduled in GMT / BST (UTC+0 / +1), and 1,250+ properties in and around London have been optimized, including in areas such as Shoreditch and Hackney. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in London.
Results depend on the property, the starting point and the season, so I do not promise a number. In London the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price by Tube access and zone, not just by postcode, since guests search by journey time. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in London, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for London, or read the general page for google hotel ads optimization.
If you also run properties outside London, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in London and what you need. I reply in GMT / BST, confirm the scope and the price, and start only when you say so.
