Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Los Cabos: US and Canadian winter travel; Spring Break; Sport fishing and golf; Luxury villa and wedding demand. Guests I price for: North American couples and groups on 4 to 7 night stays. Where I start: Luxury villa pricing, holiday premiums, and hurricane-season floors.
Los Cabos sells mostly through Airbnb, Vrbo, Booking.com and Expedia. My background is five-star hotel revenue, so for boutique resorts in Los Cabos I work on segmentation between leisure, weddings and incentive groups, on fencing high-demand dates from discounted packages, and on how villa and suite inventory is priced against branded resorts.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Los Cabos.