An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Montego Bay: North American and UK winter travel; Reggae Sumfest; Cruise calls; Wedding travel. Guests I price for: North American and UK couples and families on 5 to 7 night stays. Where I start: Winter premiums, festival weeks, and hurricane-season floors.
I set up your pricing tool so winter sells by the week with Saturday turns, Sumfest and Easter carry their own premiums, and storm months hold a floor with flexible terms, keeping Airbnb, Vrbo and Booking.com aligned so a guest never finds a cheaper week elsewhere.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Montego Bay.