Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Madeira: New Year's Eve fireworks; Flower Festival and Carnival; Levada hiking; Digital-nomad village and remote-work demand. Guests I price for: European couples and hikers on 5 to 10 night stays, remote workers on monthly stays. Where I start: New Year premiums with minimum stays, monthly nomad rates, and AL compliance.
Madeira sells mostly through Airbnb, Booking.com and Vrbo. Madeira's hotels live on winter-sun guests from northern Europe, walkers, cruise passengers and a famous New Year. Drawing on my five-star hotel background, I help them design New Year packages with sensible minimum stays, manage tour-operator allotments and keep sea-view room types priced well above standard rooms year-round.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Madeira.