An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Lanzarote: Year-round winter-sun demand from the UK, Germany and Ireland; Kitesurfing and windsurfing at Corralejo and Sotavento; Timanfaya and César Manrique sights; Family resort areas in Playa Blanca and Costa Teguise. Guests I price for: Northern European couples and families on 7 to 14 night stays, plus remote workers on monthly stays. Where I start: Winter-sun premiums, school-holiday weeks and Canary Islands holiday rental registration.
I set up the pricing tool so the winter peaks sit above the base, length-of-stay discounts follow a controlled ladder that never touches Christmas or half-term, Spanish summer holidays get their own lift, and Ironman week and the summer wind season appear as events for the homes they affect.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Lanzarote.