Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Madeira, one to one, remotely and in Western European Time (UTC+0), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Madeira, Portugal, one to one, remotely and in Western European Time (UTC+0). In Madeira, I price December as the peak, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Madeira
1-on-1
Directly with Alaa, no account-manager layer
Western European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Madeira: New Year's Eve fireworks; Flower Festival and Carnival; Levada hiking; Digital-nomad village and remote-work demand. Guests I price for: European couples and hikers on 5 to 10 night stays, remote workers on monthly stays. Where I start: New Year premiums with minimum stays, monthly nomad rates, and AL compliance.
Madeira sells mostly through Airbnb, Booking.com and Vrbo. Madeira's hotels live on winter-sun guests from northern Europe, walkers, cruise passengers and a famous New Year. Drawing on my five-star hotel background, I help them design New Year packages with sensible minimum stays, manage tour-operator allotments and keep sea-view room types priced well above standard rooms year-round.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Madeira.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Madeira has a calendar unlike mainland Portugal. New Year's Eve fireworks are the top event, Carnival and the Flower Festival fill spring, hikers come for the levadas and Ponta do Sol's digital-nomad community keeps monthly demand steady. I price New Year aggressively and build nomad rates.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Winter-sun visitors and walkers keep Madeira busier than mainland Portugal, so I hold firm weekly rates and add a premium for Carnival in Funchal when it falls in February.
The Flower Festival, the Madeira Island Ultra Trail and Easter bring strong demand, so I price those weekends individually and set five-night minimums on the busiest dates.
The Atlantic Festival fireworks in June and summer holidays keep demand steady, so I price weekends and sea-view homes higher and offer weekly stays to families.
The Wine Festival in early September and warm autumn weather help, so I price harvest weekends up and offer longer stays to remote workers in the quieter weeks.
Christmas lights and the New Year's Eve fireworks over Funchal bay are the year's top moment, so I open these dates early with long minimum stays and firm rates.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price New Year's Eve as the top band with 4 to 5-night minimums.
Add Carnival and the Flower Festival as spring premiums.
Build monthly rates for remote workers.
Price ocean views and terraces higher.
Keep AL numbers visible.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Madeira sells mostly through Airbnb, Booking.com and Vrbo. June to August: The Atlantic Festival fireworks in June and summer holidays keep demand steady, so I price weekends and sea-view homes higher and offer weekly stays to families. For Google Hotel Ads optimization in Madeira, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Madeira: New Year's Eve fireworks, Carnival and Flower Festival in spring, and July to August. June to August: The Atlantic Festival fireworks in June and summer holidays keep demand steady, so I price weekends and sea-view homes higher and offer weekly stays to families. December: Christmas lights and the New Year's Eve fireworks over Funchal bay are the year's top moment, so I open these dates early with long minimum stays and firm rates.
European couples and hikers on 5 to 10 night stays, remote workers on monthly stays. Demand is driven by New Year's Eve fireworks and Flower Festival and Carnival. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Madeira.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Madeira the property is in. Funchal (Zona Velha and Lido): The old town with restaurants and the seafront hotel zone; I price both for New Year and festival dates, with views as the main premium. Ponta do Sol and Calheta and Santana and the north coast get their own treatment.
Price New Year's Eve as the top band with 4 to 5-night minimums. Next: build monthly rates for remote workers. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Madeira traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing explains parking, steep roads and driving times to levada walks, since most guests rent cars and want to know how hard the drive will be.
For Google Hotel Ads optimization in Madeira, this is how I would approach it. Madeira's hotels live on winter-sun guests from northern Europe, walkers, cruise passengers and a famous New Year. Drawing on my five-star hotel background, I help them design New Year packages with sensible minimum stays, manage tour-operator allotments and keep sea-view room types priced well above standard rooms year-round. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Madeira and work remotely in Western European Time (UTC+0). Locally, that shows up in decisions like this: add Carnival and the Flower Festival as spring premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Madeira I would start from March to May: The Flower Festival, the Madeira Island Ultra Trail and Easter bring strong demand, so I price those weekends individually and set five-night minimums on the busiest dates. To start, open the chat or email me with your property type and size in Madeira.
Yes. Google Hotel Ads Expert in Madeira is delivered remotely and scheduled in Western European Time (UTC+0), and 100+ properties in and around Madeira have been optimized, including in areas such as Funchal (Zona Velha and Lido). I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Madeira.
Results depend on the property, the starting point and the season, so I do not promise a number. In Madeira the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: build monthly rates for remote workers. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Madeira, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Madeira, or read the general page for google hotel ads optimization.
If you also run properties outside Madeira, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Madeira and what you need. I reply in Western European Time, confirm the scope and the price, and start only when you say so.
