Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Manila, one to one, remotely and in Philippine Time (UTC+8), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Manila, Philippines, one to one, remotely and in Philippine Time (UTC+8). In Manila, I price March to May and November to December as the peak and June to October as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Manila
1-on-1
Directly with Alaa, no account-manager layer
Philippine Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Manila: Boracay and Cebu beach season; Balikbayan Christmas travel; Business process outsourcing corporate travel; Sinulog and festivals. Guests I price for: Domestic families and regional travellers on 3 to 5 night stays, corporate guests in Makati and BGC. Where I start: Dry-season premiums, Christmas minimum stays, and condo positioning in Makati and BGC.
Manila sells mostly through Airbnb, Booking.com and Agoda. With my five-star hotel background, I help Philippine hotels and resorts balance outsourcing-sector corporate contracts, domestic group travel and OTA demand, with rate fences for Holy Week and Christmas and a strategy for the typhoon months that keeps corporate weekdays and domestic weekends working together.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Manila.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“The Philippines needs three strategies under one heading. Makati and BGC condos serve corporate and outsourcing travel on weekdays, Boracay and Cebu sell dry-season beach holidays, and Christmas brings Filipinos home from abroad. Boracay also manages visitor numbers carefully since its rehabilitation, so accredited properties have an edge.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Sinulog in Cebu and Ati-Atihan in Kalibo near Boracay create festival weeks, so I price those dates as premiums and keep the rest of the dry season steady.
Summer school break and Holy Week bring domestic families to the beaches; I lift Boracay and Cebu rates sharply and set three-night minimums across the Easter long weekend.
Typhoons and rain slow leisure travel, so I keep beach floors sensible and lean on Makati and BGC corporate stays, which hold up better through the wet months.
Thirteenth-month pay, school breaks and balikbayan visits make Christmas the year's high point. I open December early, protect New Year with longer minimums and limit last-minute deals.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Set weekday corporate rates for Makati and BGC condos.
Price December to May beach season in Boracay and Cebu, with Holy Week highest.
Price Christmas as a premium for balikbayan family visits.
Confirm accreditation requirements on Boracay.
Lower rainy-season floors from June to October.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Manila sells mostly through Airbnb, Booking.com and Agoda. November to December: Thirteenth-month pay, school breaks and balikbayan visits make Christmas the year's high point. I open December early, protect New Year with longer minimums and limit last-minute deals. For Google Hotel Ads optimization in Manila, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Manila: December to May dry season, Holy Week, and Christmas. March to May: Summer school break and Holy Week bring domestic families to the beaches; I lift Boracay and Cebu rates sharply and set three-night minimums across the Easter long weekend. November to December: Thirteenth-month pay, school breaks and balikbayan visits make Christmas the year's high point. I open December early, protect New Year with longer minimums and limit last-minute deals.
Domestic families and regional travellers on 3 to 5 night stays, corporate guests in Makati and BGC. Demand is driven by Boracay and Cebu beach season and Balikbayan Christmas travel. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Manila.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Manila the property is in. Bonifacio Global City (BGC): Corporate and expat demand keeps weekdays strong; I price it for business travellers and offer monthly rates for project teams. Boracay Station 2 and Mactan Island, Cebu get their own treatment.
Set weekday corporate rates for Makati and BGC condos. Next: price Christmas as a premium for balikbayan family visits. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Manila traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing explains backup power and water, since outages and typhoon disruptions worry guests, and clear answers can justify a higher rate.
For Google Hotel Ads optimization in Manila, this is how I would approach it. With my five-star hotel background, I help Philippine hotels and resorts balance outsourcing-sector corporate contracts, domestic group travel and OTA demand, with rate fences for Holy Week and Christmas and a strategy for the typhoon months that keeps corporate weekdays and domestic weekends working together. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Manila and work remotely in Philippine Time (UTC+8). Locally, that shows up in decisions like this: price December to May beach season in Boracay and Cebu, with Holy Week highest.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Manila I would start from January to February: Sinulog in Cebu and Ati-Atihan in Kalibo near Boracay create festival weeks, so I price those dates as premiums and keep the rest of the dry season steady. To start, open the chat or email me with your property type and size in Manila.
Yes. Google Hotel Ads Expert in Manila is delivered remotely and scheduled in Philippine Time (UTC+8), and 100+ properties in and around Manila have been optimized, including in areas such as Bonifacio Global City (BGC). I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Manila.
Results depend on the property, the starting point and the season, so I do not promise a number. In Manila the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Christmas as a premium for balikbayan family visits. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Manila, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Manila, or read the general page for google hotel ads optimization.
If you also run properties outside Manila, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Manila and what you need. I reply in Philippine Time, confirm the scope and the price, and start only when you say so.
