Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Marfa, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Marfa, United States, one to one, remotely and in Central Time (UTC-6). In Marfa, I price March to April and October to early November as the peak and May to September as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Marfa
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Marfa: The Chinati Foundation and Marfa art scene; Big Bend National Park; The Marfa Lights; Viva Big Bend and Trans-Pecos festivals. Guests I price for: Art and outdoor travellers on longer road-trip stays in Marfa, Alpine and Terlingua, often combining the desert parks with the galleries. Where I start: Festival-weekend surge pricing, longer minimum stays for remote road-trip guests, and steep summer discounting when the heat suppresses demand.
Marfa sells mostly through Airbnb, Vrbo and Booking.com. With a five-star hotel background, I help small hotels and lodges in the region set event-weekend rate fences, group and wedding blocks, length-of-stay controls over Chinati and spring break, and summer packages that bundle star-gazing or park access, so the hot months still earn something sensible.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Marfa.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Marfa and Big Bend are remote, and that shapes everything. Guests drive a long way, so they stay longer. Chinati Weekend in October and local festivals fill the small supply, spring and autumn are pleasant for the parks, and summer heat nearly stops demand. I set longer stays and strong festival pricing.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Mild days bring park hikers and the Alpine cowboy poetry gathering, so I keep weekend rates firm, allow shorter stays in Marfa and reward longer stays near the park.
Spring break fills Big Bend National Park and the lodges inside it, so Terlingua and Study Butte homes carry their highest rates with three night minimums.
Heat empties the desert, so I discount deeply, allow single nights, and still lift the weeks of Viva Big Bend in July and the Marfa Lights Festival on Labor Day.
Chinati Weekend leads the Marfa calendar, and the Terlingua chili cookoffs fill the south county, so I price each event block separately with long minimum stays.
Holiday road trips to the park bring families who book far ahead, so I open these weeks early near Terlingua and keep Marfa weekends priced for gallery visitors.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Chinati Weekend in October as the top band with long minimum stays.
Add Viva Big Bend and Trans-Pecos festival weekends as premiums.
Use 2 to 3-night minimums for road-trip guests.
Price Terlingua and Alpine homes by park access.
Discount June to August heavily.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Marfa sells mostly through Airbnb, Vrbo and Booking.com. May to September: Heat empties the desert, so I discount deeply, allow single nights, and still lift the weeks of Viva Big Bend in July and the Marfa Lights Festival on Labor Day. For Google Hotel Ads optimization in Marfa, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Marfa: March and October to November, spiking for Chinati Weekend in October and the Viva Big Bend and Trans-Pecos festivals, with mild desert temperatures. October to early November: Chinati Weekend leads the Marfa calendar, and the Terlingua chili cookoffs fill the south county, so I price each event block separately with long minimum stays. Thanksgiving to New Year: Holiday road trips to the park bring families who book far ahead, so I open these weeks early near Terlingua and keep Marfa weekends priced for gallery visitors.
Art and outdoor travellers on longer road-trip stays in Marfa, Alpine and Terlingua, often combining the desert parks with the galleries. Demand is driven by The Chinati Foundation and Marfa art scene and Big Bend National Park. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Marfa.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Marfa the property is in. Marfa: Gallery and Judd Foundation visitors, design-minded couples and festival crowds; I price around Chinati Weekend and art events and keep summer weekdays low. Alpine and Fort Davis and Terlingua and Study Butte get their own treatment.
Price Chinati Weekend in October as the top band with long minimum stays. Next: use 2 to 3-night minimums for road-trip guests. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Marfa traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Which town the home is truly competing in, because Marfa art weekenders, Alpine university visitors and Terlingua park guests do not compare the same listings.
For Google Hotel Ads optimization in Marfa, this is how I would approach it. With a five-star hotel background, I help small hotels and lodges in the region set event-weekend rate fences, group and wedding blocks, length-of-stay controls over Chinati and spring break, and summer packages that bundle star-gazing or park access, so the hot months still earn something sensible. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Marfa and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: add Viva Big Bend and Trans-Pecos festival weekends as premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Marfa I would start from March to April: Spring break fills Big Bend National Park and the lodges inside it, so Terlingua and Study Butte homes carry their highest rates with three night minimums. To start, open the chat or email me with your property type and size in Marfa.
Yes. Google Hotel Ads Expert in Marfa is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Marfa have been optimized, including in areas such as Marfa. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Marfa.
Results depend on the property, the starting point and the season, so I do not promise a number. In Marfa the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: use 2 to 3-night minimums for road-trip guests. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Marfa, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Marfa, or read the general page for google hotel ads optimization.
If you also run properties outside Marfa, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Marfa and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
