Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers in Melbourne. He has optimized 100+ properties in and around the market, and works with you 1-on-1, remotely, in Australian Eastern Time (UTC+10 / +11).
Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Melbourne: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Melbourne peaks January and is softest June to August, and every plan he builds starts from that calendar.
Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .
100+
Properties optimized in and around Melbourne
Cornell certified
Master certificate in Revenue Management, 18 years of experience
Australian Eastern Time
1-on-1 sessions scheduled in your local time
“Melbourne has one of the densest event calendars in the world: the Australian Open, Formula 1, AFL finals, the Melbourne Cup and the Boxing Day Test. Victoria also introduced a 7.5% short-stay levy in 2025, which changes net returns. I price events a year ahead and factor the levy into strategy.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The moves Alaa makes first when a hotel or host in Melbourne books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.
Load the full event calendar a year ahead and price each event.
Factor the 7.5% short-stay levy into pricing and net return.
Price CBD and Southbank homes for event travellers.
Offer mid-term stays in winter.
Price by distance to Melbourne Park and the MCG.
Fully outsource your revenue management in Melbourne
Hand the daily pricing and these moves to me and my team, month to month.
Contact me
The Australian Open fills inner suburbs, so I price its two weeks as a block with minimums and lift rates for homes walking distance from Melbourne Park.
Late summer festivals and the Grand Prix keep demand strong, so I treat race weekend as a premium and support midweek with events and conferences.
Autumn football season and school holidays add weekend demand, so I price match weekends and keep weekdays steady for business and medical travellers.
Winter is quieter, so I lower floors gently, offer mid-term stays and pick out big concerts and football rounds that still deserve higher prices.
AFL finals and the Spring Racing Carnival dominate, so I lift Grand Final weekend and Cup week sharply and set minimums for interstate visitors.
Christmas and the Boxing Day Test bring families and cricket fans, so I price late December above early December and keep stays of three nights or more.
One person does the thinking on your account. Choose the kind of help your property in Melbourne needs; everything is remote, 1-on-1 and scheduled in your time zone.
For Melbourne owners I review the full event calendar, levy impact and owners corporation rules, then set a year plan that prices each major event properly, from the tennis to Cup week, and keeps winter realistic, so your property earns across all twelve months and not just the headline weekends.
On Airbnb, Booking.com and Stayz I set up PriceLabs or Wheelhouse with every major event loaded a year ahead, levy-aware net targets and winter mid-term options, so your rates follow Melbourne's packed calendar rather than generic seasons, and each venue's crowd is priced by how close you are to it.
For Melbourne hotels I work on event fences, corporate and conference segmentation and channel balance, especially around tennis, racing and football weeks, and I set comp sets by precinct because Southbank, Docklands and the Paris end of Collins Street each draw a different guest on the same night.
One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.
| Package | Listings | Session | Price |
|---|---|---|---|
| Starter | Up to 2 listings | 45-minute Zoom session | $125 |
| Growth | 3 to 6 listings | 60-minute Zoom session | $250 |
| Portfolio | 7 to 10 listings | 90-minute Zoom session | $370 |
| Scale | 11 to 15 listings | 90-minute Zoom session | $480 |
| Pro | 16 to 21 listings | 120-minute Zoom session | $615 |
| Enterprise | 22 or more listings | 120 to 240-minute Zoom session | From $635 |
One home in Southbank and the CBD
I build its seasons, floors and stay rules against its own comparable listings.
Listings across several areas
For example Fitzroy and Collingwood plus St Kilda: I set each area up separately, with its own comp set, seasons and minimum stays.
More than 21 listings
The large-accounts calculator shows the exact price and session length for your listing count.
Large-accounts pricingTell me what you run in Melbourne and what is not working. I reply in your time zone.
Done for you and month to month: I run your Melbourne short-term rental pricing every week. From $225 a month, priced by listing count with no cap.
| Listings | Core | Plus | Pro |
|---|---|---|---|
| 1 listing | $225 | $305 | $395 |
| 5 listings | $565 | $765 | $990 |
| 10 listings | $965 | $1,305 | $1,690 |
| 25 listings | $1,415 | $1,910 | $2,475 |
| 50 listings | $1,865 | $2,520 | $3,265 |
Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Melbourne strategy with you first.
Managed pricing, run for you every day
For hosts in Southbank and the CBD who handle guests and listings themselves and want the pricing done every week.
Pricing plus listing and channel optimization
For listings competing in Fitzroy and Collingwood: pricing plus listing content, promotions and channel work on every OTA.
Full revenue management with a monthly strategy call
For portfolios across St Kilda and beyond, with forecasting, launch pricing for new listings and a monthly call.
Price your exact listing countI work as your outsourced revenue manager in Melbourne, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.
| Hotel size | Core | Plus | Pro |
|---|---|---|---|
| BoutiqueUp to 20 rooms | $650 | $900 | $1,150 |
| Small21 to 50 rooms | $950 | $1,300 | $1,650 |
| Midsize51 to 100 rooms | $1,400 | $1,900 | $2,450 |
| Large101 to 200 rooms | $2,000 | $2,700 | $3,500 |
| Large & luxury200+ rooms, luxury or multi-property | Custom quote | ||
Monthly prices, month to month. The one-time setup builds your Melbourne strategy before I take over.
A boutique hotel or guesthouse in Southbank and the CBD
Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.
A city or resort hotel in Fitzroy and Collingwood
21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.
Larger, luxury or multi-property in Melbourne
For example a group with hotels in Fitzroy and Collingwood plus St Kilda: quoted on size and complexity.
Ask for a custom quoteMost revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.
Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.
A decade running revenue for international five-star properties before moving into short-term rentals.
Client reviews on Fiverr, from single-listing hosts to large portfolios.
No hand-off to a junior account manager. The person who reviews your property in Melbourne is the one who sets the strategy.
Client Question·Short-Term Rental Revenue Management
Hosts blame low rates for parties and damage, but the real cause is usually the rules around the price.
October 20, 2026 · 18 min read
From the Hotel Floor·Hotel Revenue Management
Release dates, stop-sales and peak terms decide whether a tour operator contract pays.
October 20, 2026 · 20 min read
Market Take·Hotel Revenue Management
National numbers look strong while many hotels feel a slowdown, so here is my rule on discounting.
October 17, 2026 · 19 min read
Sixteen dedicated pages for Melbourne: hotel revenue management and consulting, Airbnb and short-term rental pricing, and optimization for each booking channel.
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
A 7.5% levy on short stays introduced in 2025. Alaa builds it into pricing and net return.
The Australian Open, Formula 1, AFL finals, Melbourne Cup and Boxing Day Test.
As soon as dates are confirmed, often a year ahead. Interstate fans book flights and stays early for the Australian Open, Grand Prix and Cup week. Loading these dates early with confident rates prevents cheap bookings that would otherwise lock in months before the event.
Yes, especially in winter. Medical workers, students and relocating professionals often need one to three months. I set monthly rates that cover costs and the levy position, and I keep the big event weeks free for short stays whenever the timing between bookings allows it.
Yes. Alaa has optimized 100+ properties in and around Melbourne, from single Airbnb listings and small hotels to management companies running hundreds of units. Everything is remote on Zoom, scheduled in Australian Eastern Time (UTC+10 / +11).
Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.
Alaa Elhadi consults for clients worldwide. Reviews and booking history are also visible on his Fiverr profile.
Tell Alaa what you run and what is not working. You get a straight answer in the chat and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.
Instant answers from the assistant, a revenue manager follows up in the same chat.
