Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for Melbourne hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in Australian Eastern Time (UTC+10 / +11).
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in Melbourne, Australia, one to one, remotely and in Australian Eastern Time (UTC+10 / +11). In Melbourne, I price January as the peak and June to August as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Melbourne
1-on-1
Directly with Alaa, no account-manager layer
Australian Eastern Time
Sessions scheduled in your local time
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Melbourne: Australian Open; Formula 1 Australian Grand Prix; AFL Grand Final and Boxing Day Test; Melbourne Cup and Spring Racing. Guests I price for: Event travellers and interstate visitors on 2 to 5 night stays in the CBD, Southbank, Fitzroy and St Kilda. Where I start: A dense event calendar priced a year ahead, winter floors, and per-bedroom benchmarks against apartment supply.
For Melbourne hotels I work on event fences, corporate and conference segmentation and channel balance, especially around tennis, racing and football weeks, and I set comp sets by precinct because Southbank, Docklands and the Paris end of Collins Street each draw a different guest on the same night.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Melbourne.
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“Melbourne has one of the densest event calendars in the world: the Australian Open, Formula 1, AFL finals, the Melbourne Cup and the Boxing Day Test. Victoria also introduced a 7.5% short-stay levy in 2025, which changes net returns. I price events a year ahead and factor the levy into strategy.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The Australian Open fills inner suburbs, so I price its two weeks as a block with minimums and lift rates for homes walking distance from Melbourne Park.
Late summer festivals and the Grand Prix keep demand strong, so I treat race weekend as a premium and support midweek with events and conferences.
Autumn football season and school holidays add weekend demand, so I price match weekends and keep weekdays steady for business and medical travellers.
Winter is quieter, so I lower floors gently, offer mid-term stays and pick out big concerts and football rounds that still deserve higher prices.
AFL finals and the Spring Racing Carnival dominate, so I lift Grand Final weekend and Cup week sharply and set minimums for interstate visitors.
Christmas and the Boxing Day Test bring families and cricket fans, so I price late December above early December and keep stays of three nights or more.
Load the full event calendar a year ahead and price each event.
Factor the 7.5% short-stay levy into pricing and net return.
Price CBD and Southbank homes for event travellers.
Offer mid-term stays in winter.
Price by distance to Melbourne Park and the MCG.
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
| Option | What you get | Price |
|---|---|---|
| Core, up to 20 rooms | Managed pricing, run for you every day | From $650/mo |
| Plus | Pricing plus OTA, channel and segment optimization | By hotel size |
| Pro | Full revenue management with forecasting and a monthly strategy call | By hotel size |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Busiest in Melbourne: Australian Open in January, Formula 1 in March, AFL finals in September, Spring Racing Carnival in November and the Christmas period. January: The Australian Open fills inner suburbs, so I price its two weeks as a block with minimums and lift rates for homes walking distance from Melbourne Park. February to March: Late summer festivals and the Grand Prix keep demand strong, so I treat race weekend as a premium and support midweek with events and conferences. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. How far the property is from tram lines and major venues, since event travellers choose by walking time to the MCG, Rod Laver Arena or Flemington.
Price CBD and Southbank homes for event travellers. Next: price by distance to Melbourne Park and the MCG. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a Melbourne property usually leaks the most.
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in Melbourne: June to August. June to August: Winter is quieter, so I lower floors gently, offer mid-term stays and pick out big concerts and football rounds that still deserve higher prices. April to May: Autumn football season and school holidays add weekend demand, so I price match weekends and keep weekdays steady for business and medical travellers.
The short-stay levy ignored and winter priced like summer. I look for these first when I review outsourced hotel revenue management in Melbourne, and fixing them is usually the quickest gain.
For outsourced hotel revenue management in Melbourne, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. Melbourne sells mostly through Airbnb, Booking.com and Stayz (Vrbo). January: The Australian Open fills inner suburbs, so I price its two weeks as a block with minimums and lift rates for homes walking distance from Melbourne Park.
Southbank and the CBD: Highest apartment supply, so I price by view, floor and building amenities, and lean on events and conferences to lift weekends. Fitzroy and Collingwood and St Kilda get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Melbourne Cup and Spring Racing, Australian Open and Formula 1 Australian Grand Prix are the dates I price first for outsourced hotel revenue management in Melbourne. June to August: Winter is quieter, so I lower floors gently, offer mid-term stays and pick out big concerts and football rounds that still deserve higher prices.
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 100+ properties in and around Melbourne and work remotely in Australian Eastern Time (UTC+10 / +11). Locally, that shows up in decisions like this: factor the 7.5% short-stay levy into pricing and net return.
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in Melbourne I would start from September to November: AFL finals and the Spring Racing Carnival dominate, so I lift Grand Final weekend and Cup week sharply and set minimums for interstate visitors. To start, open the chat or email me with your property type and size in Melbourne.
Yes. Outsourced Hotel Revenue Manager in Melbourne is delivered remotely and scheduled in Australian Eastern Time (UTC+10 / +11), and 100+ properties in and around Melbourne have been optimized, including in areas such as Fitzroy and Collingwood. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in Melbourne.
The other services I offer in Melbourne, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Melbourne, or read the general page for outsourced revenue management.
If you also run properties outside Melbourne, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Melbourne and what you need. I reply in Australian Eastern Time, confirm the scope and the price, and start only when you say so.
