Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Montpellier: Mediterranean beaches at Palavas and La Grande-Motte; Festival de Radio France; Place de la Comedie and the Ecusson; Languedoc and Pic Saint-Loup wine. Guests I price for: students' families, festival-goers and beachgoers on 3 to 6 night stays in the Ecusson old town and the Antigone district. Where I start: a warm-climate summer beach and festival peak, student-city demand through term time, and French meuble de tourisme registration.
Montpellier sells mostly through Airbnb, Booking.com, Vrbo and Abritel. With my background in five-star hotel revenue, I help Montpellier hotels balance academic and medical visitors with summer leisure, set fences for festival weeks, and choose competitors by district and tram access rather than by city averages that mix the old town with the outer business parks.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Montpellier.