Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Malmo: the free Malmofestivalen street festival each August; the Turning Torso and the regenerated Vastra Hamnen waterfront; the Oresund Bridge and easy commuting to Copenhagen; Ribersborg beach, Malmohus Castle and the bars of Lilla Torg and Mollevangen. Guests I price for: Nordic and German city-breakers plus business travellers using Malmo as a cheaper base than Copenhagen, staying central or in Vastra Hamnen. Where I start: Exploiting Malmo's position as the value alternative to Copenhagen with festival and summer premiums, mindful of Swedish sub-let approval and rental-income tax rules.
Malmo sells mostly through Airbnb, Booking.com and Vrbo. With my background in hotel revenue, I look at Malmo hotels as part of a two-city market. I review comp sets that include Copenhagen properties on high-demand nights, manage group blocks for arena and fair dates, and set corporate rates for companies working both sides of the bridge.
The service in general is described on my expedia optimization page; this page covers how I apply it in Malmo.