Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Montpellier: Mediterranean beaches at Palavas and La Grande-Motte; Festival de Radio France; Place de la Comedie and the Ecusson; Languedoc and Pic Saint-Loup wine. Guests I price for: students' families, festival-goers and beachgoers on 3 to 6 night stays in the Ecusson old town and the Antigone district. Where I start: a warm-climate summer beach and festival peak, student-city demand through term time, and French meuble de tourisme registration.
Montpellier sells mostly through Airbnb, Booking.com, Vrbo and Abritel. I set up PriceLabs or Wheelhouse with you so festival weeks are loaded as events, term-time stays for families and academics have their own rules, and beach homes run weekly in summer. Booking.com, Vrbo and Abritel then read from that same plan.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Montpellier.