Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Redding. Redding and Mount Shasta are summer lake and mountain markets. Lake Shasta houseboating, climbing and spiritual tourism fill summer, while the ski park adds a modest winter. The region is spread out, so location matters. The region is spread out, so the right comps are the homes guests would realistically choose instead, whether that is near the lake, in Mount Shasta City or in Redding.
Around Shasta I begin by placing your home on the map honestly: lake, mountain town or Redding. Each has its own season and guest, so I rebuild your rates, minimums and cancellation terms for that position, including a plan for smoke and fire disruptions, and leave you with a calendar that makes sense twelve months ahead.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Redding.