Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Sardinia: Costa Smeralda and beach season; Italian August holidays; Sailing and yacht travel; Cagliari and Alghero city demand. Guests I price for: Italian, German and French families on 7 to 14 night stays. Where I start: Weekly villa pricing with an August premium, and a short-season strategy with firm shoulders.
Sardinia sells mostly through Airbnb, Booking.com and Vrbo. Sardinian resorts earn most of their year in a few months. From my five-star hotel years I work on opening and closing dates, tour operator allotments versus direct sales, board-basis pricing and the premium room types that should never be discounted in August.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Sardinia.