Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Nottingham: Goose Fair funfair on the Forest Recreation Ground each October; the University of Nottingham and Nottingham Trent term and graduation cycles; Robin Hood, Nottingham Castle and Sherwood Forest heritage tourism; Trent Bridge test cricket and events at the Motorpoint Arena. Guests I price for: Visiting parents, prospective students and conference guests around the Lace Market and Hockley, plus cricket and gig crowds needing one to two nights. Where I start: Working an academic-calendar demand pattern that inverts the usual summer peak, and capturing graduation, open-day and Trent Bridge surges with tight minimum stays.
Nottingham sells mostly through Airbnb, Booking.com and Vrbo. For Nottingham hotels and serviced apartments I work on academic and corporate segmentation, event-led forecasting around Trent Bridge, the arena and Goose Fair, and rate fences for graduation weeks, using the discipline I learned in five-star chain hotel revenue management.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Nottingham.