Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Nottingham, one to one, remotely and in GMT / BST (UTC+0 / +1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Nottingham, United Kingdom, one to one, remotely and in GMT / BST (UTC+0 / +1). In Nottingham, I price September to November as the peak and July to August as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Nottingham
1-on-1
Directly with Alaa, no account-manager layer
GMT / BST
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Nottingham: Goose Fair funfair on the Forest Recreation Ground each October; the University of Nottingham and Nottingham Trent term and graduation cycles; Robin Hood, Nottingham Castle and Sherwood Forest heritage tourism; Trent Bridge test cricket and events at the Motorpoint Arena. Guests I price for: Visiting parents, prospective students and conference guests around the Lace Market and Hockley, plus cricket and gig crowds needing one to two nights. Where I start: Working an academic-calendar demand pattern that inverts the usual summer peak, and capturing graduation, open-day and Trent Bridge surges with tight minimum stays.
Nottingham sells mostly through Airbnb, Booking.com and Vrbo. For Nottingham hotels and serviced apartments I work on academic and corporate segmentation, event-led forecasting around Trent Bridge, the arena and Goose Fair, and rate fences for graduation weeks, using the discipline I learned in five-star chain hotel revenue management.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Nottingham.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Nottingham runs on the academic year rather than the summer. Two universities bring parents, open days and graduations from September to spring, while July and August go quiet when students leave. Goose Fair in October and Trent Bridge cricket add spikes. I build the calendar around university dates first.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Term is in full swing, so I price for visiting parents, contractors and academics on weekdays and keep weekends realistic outside big concerts at the Motorpoint Arena.
Open days and the start of the cricket season at Trent Bridge bring short bursts, so I load each date and price it up rather than relying on a general spring rate.
Students leave and the city goes quiet outside test matches and graduations, so I lower floors, offer weekly stays and target families visiting Sherwood Forest and the castle.
Freshers move in, Goose Fair takes over in early October and both universities hold open days, so I price weekends high and keep shorter stays available for parents.
The Winter Wonderland in the Old Market Square and Christmas shopping keep weekends busy, so I raise Saturday rates and accept quieter weekdays once students go home.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Load graduation and open-day dates for both universities and price them as premiums.
Price Goose Fair week in October.
Add Trent Bridge test matches and Motorpoint Arena events.
Use 1 to 2-night stays for event guests.
Lower July and August floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Nottingham sells mostly through Airbnb, Booking.com and Vrbo. July to August: Students leave and the city goes quiet outside test matches and graduations, so I lower floors, offer weekly stays and target families visiting Sherwood Forest and the castle. For Google Hotel Ads optimization in Nottingham, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Nottingham: September to November for the return of two universities and the October Goose Fair, plus spring graduation weekends. September to November: Freshers move in, Goose Fair takes over in early October and both universities hold open days, so I price weekends high and keep shorter stays available for parents.
Visiting parents, prospective students and conference guests around the Lace Market and Hockley, plus cricket and gig crowds needing one to two nights. Demand is driven by Goose Fair funfair on the Forest Recreation Ground each October and the University of Nottingham and Nottingham Trent term and graduation cycles. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Nottingham.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Nottingham the property is in. Lace Market and Hockley: Historic warehouses, bars and independent shops attract weekend city-breakers and young professionals, so I price weekends highest and use weekdays for business guests. West Bridgford and Beeston and Lenton get their own treatment.
Load graduation and open-day dates for both universities and price them as premiums. Next: add Trent Bridge test matches and Motorpoint Arena events. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Nottingham traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How the listing presents parking, as Trent Bridge and Goose Fair crowds put pressure on streets nearby and guests value a guaranteed space on those dates.
For Google Hotel Ads optimization in Nottingham, this is how I would approach it. For Nottingham hotels and serviced apartments I work on academic and corporate segmentation, event-led forecasting around Trent Bridge, the arena and Goose Fair, and rate fences for graduation weeks, using the discipline I learned in five-star chain hotel revenue management. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Nottingham and work remotely in GMT / BST (UTC+0 / +1). Locally, that shows up in decisions like this: price Goose Fair week in October.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Nottingham I would start from September to November: Freshers move in, Goose Fair takes over in early October and both universities hold open days, so I price weekends high and keep shorter stays available for parents. To start, open the chat or email me with your property type and size in Nottingham.
Yes. Google Hotel Ads Expert in Nottingham is delivered remotely and scheduled in GMT / BST (UTC+0 / +1), and 100+ properties in and around Nottingham have been optimized, including in areas such as Lace Market and Hockley. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Nottingham.
Results depend on the property, the starting point and the season, so I do not promise a number. In Nottingham the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Trent Bridge test matches and Motorpoint Arena events. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Nottingham, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Nottingham, or read the general page for google hotel ads optimization.
If you also run properties outside Nottingham, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Nottingham and what you need. I reply in GMT / BST, confirm the scope and the price, and start only when you say so.
