Alaa's take on Nottingham
“Nottingham runs on the academic year rather than the summer. Two universities bring parents, open days and graduations from September to spring, while July and August go quiet when students leave. Goose Fair in October and Trent Bridge cricket add spikes. I build the calendar around university dates first.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



