An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Nottingham: Goose Fair funfair on the Forest Recreation Ground each October; the University of Nottingham and Nottingham Trent term and graduation cycles; Robin Hood, Nottingham Castle and Sherwood Forest heritage tourism; Trent Bridge test cricket and events at the Motorpoint Arena. Guests I price for: Visiting parents, prospective students and conference guests around the Lace Market and Hockley, plus cricket and gig crowds needing one to two nights. Where I start: Working an academic-calendar demand pattern that inverts the usual summer peak, and capturing graduation, open-day and Trent Bridge surges with tight minimum stays.
I set up the pricing tool with you so graduations, open days, Goose Fair and cricket each carry their own premium, summer floors drop when students leave, and weekly stays open for July and August, consistently across Airbnb, Booking.com and Vrbo.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Nottingham.