Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Okoboji: West Okoboji, East Okoboji and Spirit Lake summer season; Arnolds Park Amusement Park; Fourth of July week on the lakes; Midwest family lake-house tradition. Guests I price for: Iowa, Nebraska, Minnesota and South Dakota families and groups on weekly summer stays. Where I start: Saturday-to-Saturday summer weeks, holiday-week premiums, and long off-season floors.
Okoboji sells mostly through Vrbo, Airbnb and Booking.com. Resorts and lodges around the Iowa Great Lakes earn most of the year in a few summer months, with weddings and reunions mixed in. From my five-star hotel revenue background I help decide how many rooms go to groups, how far ahead to release holiday-week inventory and how to keep winter weekends from being sold at panic rates.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Okoboji.