An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Okoboji: West Okoboji, East Okoboji and Spirit Lake summer season; Arnolds Park Amusement Park; Fourth of July week on the lakes; Midwest family lake-house tradition. Guests I price for: Iowa, Nebraska, Minnesota and South Dakota families and groups on weekly summer stays. Where I start: Saturday-to-Saturday summer weeks, holiday-week premiums, and long off-season floors.
On Vrbo, Airbnb and Booking.com I set up your lake home in PriceLabs or Wheelhouse with weekly summer rates, Saturday changeovers, holiday-week rules and shorter shoulder stays, and I make sure the dock, boat lift and lake name appear in the first lines of every listing.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Okoboji.