Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Okoboji: West Okoboji, East Okoboji and Spirit Lake summer season; Arnolds Park Amusement Park; Fourth of July week on the lakes; Midwest family lake-house tradition. Guests I price for: Iowa, Nebraska, Minnesota and South Dakota families and groups on weekly summer stays. Where I start: Saturday-to-Saturday summer weeks, holiday-week premiums, and long off-season floors.
Okoboji sells mostly through Vrbo, Airbnb and Booking.com. On Vrbo, Airbnb and Booking.com I set up your lake home in PriceLabs or Wheelhouse with weekly summer rates, Saturday changeovers, holiday-week rules and shorter shoulder stays, and I make sure the dock, boat lift and lake name appear in the first lines of every listing.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Okoboji.