Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Omaha: The Men's College World Series at Charles Schwab Field; The Berkshire Hathaway annual meeting; CHI Health Center conventions and concerts; Henry Doorly Zoo and Old Market tourism. Guests I price for: Baseball families and fans on stays of up to two weeks, shareholders for the Berkshire weekend, and midweek business travellers. Where I start: College World Series pricing that follows the bracket, Berkshire weekend premiums, and winter floors.
Omaha sells mostly through Airbnb, Vrbo and Booking.com. Omaha hotels juggle group blocks for conventions, team and media rooms for the College World Series and a shareholder weekend that sells out downtown. From my five-star hotel revenue background I help with release dates for team blocks, length-of-stay controls for both peaks and a comp set that separates downtown from the western business corridor.
The service in general is described on my expedia optimization page; this page covers how I apply it in Omaha.