Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Orkney: Skara Brae and Neolithic Orkney; Ring of Brodgar; Cruise calls in Kirkwall; St Magnus Festival in June. Guests I price for: UK and international heritage visitors on 2 to 5 night stays. Where I start: Cruise-day and summer pricing, limited supply and Scottish short-term let licensing.
Orkney sells mostly through Booking.com and Airbnb. For Orkney hotels and guest houses I work on summer allocation for tour groups, demand from cruise days for restaurants and day use where relevant, and length-of-stay controls for festival weeks. I bring the forecasting habits from my years in five-star chain hotels, adapted to islands where every room is scarce in summer.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Orkney.