Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Ottawa: Canada Day; Canadian Tulip Festival; Winterlude and Rideau Canal skating; Government and diplomatic travel. Guests I price for: Government and corporate travellers midweek, leisure visitors at weekends. Where I start: Event-weekend premiums, government-rate midweek strategies, and principal-residence compliance.
Ottawa sells mostly through Airbnb, Booking.com and Vrbo. My five-star experience is useful for Ottawa hotels that balance government rates, diplomatic groups and festival leisure demand. I help set fences between negotiated and public rates, protect Canada Day and Winterlude from early low-rate bookings, and plan the quiet August weeks when Parliament rises.
The service in general is described on my expedia optimization page; this page covers how I apply it in Ottawa.