Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Oxford: University graduations, open days and May Balls; International summer tourism; Conferences and academic travel; Cotswolds and London day-trip flows. Guests I price for: International visitors and parents on 2 to 3 night stays, academic and corporate guests. Where I start: University-calendar premiums, summer rates, and council STR rules.
Oxford sells mostly through Airbnb, Booking.com and Vrbo. I set up the pricing tool with you so degree days, balls and rowing weeks carry premiums, summer weeks favour longer stays for language-school families, and weekdays during term are priced for academics, with the same rules applied across Airbnb, Booking.com and Vrbo.
The service in general is described on my other ota optimization page; this page covers how I apply it in Oxford.