An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Oxford: University graduations, open days and May Balls; International summer tourism; Conferences and academic travel; Cotswolds and London day-trip flows. Guests I price for: International visitors and parents on 2 to 3 night stays, academic and corporate guests. Where I start: University-calendar premiums, summer rates, and council STR rules.
I set up the pricing tool with you so degree days, balls and rowing weeks carry premiums, summer weeks favour longer stays for language-school families, and weekdays during term are priced for academics, with the same rules applied across Airbnb, Booking.com and Vrbo.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Oxford.