Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Oxford. Oxford and Cambridge follow the university calendar. Graduation weeks, open days and May Balls are sharp peaks, summer brings international tourists and academic visitors come all year. Local councils also have planning rules on short-term lets. Parents, academics and tourists book at very different times of year, so the calendar here is less about seasons and more about knowing each university's key dates in advance.
For Oxford and Cambridge owners I review council rules, walking times to colleges and how each home compares with nearby rentals and small hotels. I then build a calendar around both university years, summer schools and leisure tourism, so the property is priced for the guest who actually books each week.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Oxford.