Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Poconos: Lake Wallenpaupack and lake homes; Camelback and ski resorts; Autumn foliage; New York and Philadelphia weekend escapes. Guests I price for: NYC and Philadelphia groups on 2 to 3 night weekend stays. Where I start: Weekend premiums with 2-night minimums, holiday-week pricing, and hot-tub and lake positioning.
Poconos sells mostly through Airbnb, Vrbo and Booking.com. For Pocono hosts I set up PriceLabs or Wheelhouse with weekend minimums, holiday premiums, NASCAR and foliage dates and weekday discounts. Airbnb, Vrbo and Booking.com stay aligned, so Friday arrivals see the same total wherever they look. I also set holiday weekends to three nights automatically so they are not broken into short stays.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Poconos.