Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Poconos: Lake Wallenpaupack and lake homes; Camelback and ski resorts; Autumn foliage; New York and Philadelphia weekend escapes. Guests I price for: NYC and Philadelphia groups on 2 to 3 night weekend stays. Where I start: Weekend premiums with 2-night minimums, holiday-week pricing, and hot-tub and lake positioning.
Poconos sells mostly through Airbnb, Vrbo and Booking.com. With five-star hotel experience, I help Pocono resorts and hotels price weekend leisure, wedding and group business, manage indoor water park and ski packages, and build midweek offers that do not weaken weekend rates. I also review how the comp set should separate lake, ski and indoor water park properties.
The service in general is described on my expedia optimization page; this page covers how I apply it in Poconos.