Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Ruidoso: Summer cool-mountain escape for Texans; Ski Apache winter season; Ruidoso Downs racing and the All American Futurity; Lincoln National Forest hiking and Mescalero events. Guests I price for: Texas and Oklahoma families on 3 to 5 night cabin stays in Upper Canyon and Alto escaping the summer heat, plus winter skiers and Labor Day race crowds. Where I start: A rare three-season market balancing summer, winter ski and holiday racing peaks, cabin weekend minimums, and flexible rules after wildfire-driven demand swings.
Ruidoso sells mostly through Airbnb, Vrbo and Booking.com. For Ruidoso lodges and small hotels I look at how summer family business, ski packages and race-week demand are balanced. My hotel training helps here with length-of-stay controls on peak weekends, package pricing with the ski area or golf, and a comp set built from comparable mountain lodging rather than city hotels.
The service in general is described on my expedia optimization page; this page covers how I apply it in Ruidoso.