Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Durango: The Durango and Silverton Narrow Gauge Railroad; Purgatory Resort winter skiing; Animas River rafting and the Iron Horse Bicycle Classic; Mesa Verde National Park day trips. Guests I price for: Families and outdoor travellers on 3 to 5 night summer stays near downtown Durango and the Animas Valley, plus winter skiers and Snowdown festival crowds. Where I start: Dual summer and winter peaks with distinct rafting and ski demand, event minimums around the Iron Horse and Snowdown, and mud-season monthly pricing.
Durango sells mostly through Airbnb, Vrbo and Booking.com. Durango hotels juggle railroad groups, rafting families, skiers and university visitors. I help define seasonal rate fences, set packages with train or ski tickets where they make sense, and choose a comp set that separates downtown historic hotels from motels along the highway corridor.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Durango.