An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Grand Rapids: ArtPrize open art competition each autumn; Beer City brewery tourism; Medical Mile hospital and conference visitors; Summer beach trips to Grand Haven and Holland. Guests I price for: Conference and medical visitors midweek plus weekend beachgoers from Chicago and Detroit on 2 to 4 night stays across downtown and the Lake Michigan shore. Where I start: Blending steady midweek corporate and medical demand with summer lakeshore weekend peaks and the ArtPrize surge, plus Furnished Finder positioning for hospital contracts.
For Grand Rapids hosts I set up PriceLabs or Wheelhouse with you: weekday rates for medical and convention guests, weekly summer rules on the lakeshore, and a monthly track for hospital travellers, with Airbnb, Vrbo, Booking.com and Furnished Finder kept in step.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Grand Rapids.