Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Sacramento: Capitol legislative and government travel; The California State Fair; The Farm-to-Fork Festival and Aftershock; Gold Country wine and river trips to Placerville and Auburn. Guests I price for: Government and business visitors midweek plus weekend leisure and event guests on 2 to 3 night stays in Midtown, Old Sacramento and East Sacramento. Where I start: Steady legislative and medical midweek demand layered with fair and festival weekend premiums, plus Furnished Finder positioning for state and hospital contracts.
Sacramento sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for government and medical stays. Sacramento hotels live on state government rates, medical travel and conventions at the SAFE Credit Union Convention Center. With my hotel background I help balance per diem government business against higher-paying event demand, set fences for convention weeks and choose a comp set split between downtown and the suburban corridors.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Sacramento.