Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Scottsdale, one to one, remotely and in Mountain Standard Time (UTC-7), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Scottsdale, United States, one to one, remotely and in Mountain Standard Time (UTC-7). In Scottsdale, I price January to March as the peak and June to September as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Scottsdale
1-on-1
Directly with Alaa, no account-manager layer
Mountain Standard Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Scottsdale: MLB Spring Training in February and March; WM Phoenix Open in early February; Snowbird season from January to April; Golf and pool-home demand. Guests I price for: Golf groups, snowbirds staying 2 to 8 weeks, and bachelorette groups in Old Town Scottsdale. Where I start: A steep winter-to-summer seasonal spread, monthly snowbird rate cards, and event premiums that begin 90 days out for pool homes.
Scottsdale sells mostly through Airbnb, Vrbo and Booking.com. Scottsdale resorts and hotels rely on golf, events and winter leisure. My hotel career helps with event-week length-of-stay controls, group and corporate meeting pricing, summer resort packages for locals and a comp set divided between Old Town, North Scottsdale and Phoenix resorts.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Scottsdale.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Scottsdale has one of the steepest seasonal curves I work with. A pool home can earn several times more per night in February than in July, and snowbirds booking 4 to 8 weeks bring a different kind of revenue from golf groups and bachelorettes. The strategy is about protecting winter from being cut into short, low-value stays, while giving summer a floor that still covers costs.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Barrett-Jackson at WestWorld, the WM Phoenix Open, the Arabian Horse Show and Cactus League games stack up, so I price each event week individually and protect weekends for groups.
Spring Training ends, but golf and pool weather stay strong; I keep weekend rates near peak and begin offering midweek specials for late-season visitors.
Heat returns, snowbirds leave and I shorten minimums, offering weekly stays and promoting pools and shade to Arizona and California drive-in guests.
Extreme heat brings local staycations and resort-style weekends; I price weekends for Phoenix residents and keep weekday floors that cover cooling and pool costs.
Cooler weather returns, NASCAR at Phoenix Raceway brings a November spike and holidays lift late December, so I raise weekend rates and open monthly snowbird stays from January.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price January to April as the main season, with WM Phoenix Open, Spring Training and Barrett-Jackson as their own higher bands.
Offer monthly snowbird rates from November onwards, but only for dates that are unlikely to sell as higher-value short stays.
Protect Old Town weekends with 2-night minimums and group pricing, and keep them separate from quieter residential homes.
Set a summer floor based on real costs, including higher power bills for pools and air conditioning, and pair it with weekly discounts.
Start event pricing about 90 days before Spring Training and the Phoenix Open instead of reacting in the final weeks.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Scottsdale sells mostly through Airbnb, Vrbo and Booking.com. May: Heat returns, snowbirds leave and I shorten minimums, offering weekly stays and promoting pools and shade to Arizona and California drive-in guests. For Google Hotel Ads optimization in Scottsdale, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Scottsdale: January to April, with Spring Training, the Waste Management Phoenix Open and Barrett-Jackson driving the highest rates. April: Spring Training ends, but golf and pool weather stay strong; I keep weekend rates near peak and begin offering midweek specials for late-season visitors. January to March: Barrett-Jackson at WestWorld, the WM Phoenix Open, the Arabian Horse Show and Cactus League games stack up, so I price each event week individually and protect weekends for groups.
Golf groups, snowbirds staying 2 to 8 weeks, and bachelorette groups in Old Town Scottsdale. Demand is driven by MLB Spring Training in February and March and WM Phoenix Open in early February. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Scottsdale.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Scottsdale the property is in. Old Town Scottsdale: Nightlife, restaurants and Scottsdale Stadium; I price for groups and Spring Training fans, with strong weekend premiums in winter and spring. North Scottsdale and DC Ranch and Arcadia and Tempe get their own treatment.
Price January to April as the main season, with WM Phoenix Open, Spring Training and Barrett-Jackson as their own higher bands. Next: protect Old Town weekends with 2-night minimums and group pricing, and keep them separate from quieter residential homes. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Scottsdale traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether bachelorette and group bookings in Old Town are managed with clear house rules and occupancy limits, because that protects the licence and neighbour relations.
For Google Hotel Ads optimization in Scottsdale, this is how I would approach it. Scottsdale resorts and hotels rely on golf, events and winter leisure. My hotel career helps with event-week length-of-stay controls, group and corporate meeting pricing, summer resort packages for locals and a comp set divided between Old Town, North Scottsdale and Phoenix resorts. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Scottsdale and work remotely in Mountain Standard Time (UTC-7). Locally, that shows up in decisions like this: offer monthly snowbird rates from November onwards, but only for dates that are unlikely to sell as higher-value short stays.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Scottsdale I would start from April: Spring Training ends, but golf and pool weather stay strong; I keep weekend rates near peak and begin offering midweek specials for late-season visitors. To start, open the chat or email me with your property type and size in Scottsdale.
Yes. Google Hotel Ads Expert in Scottsdale is delivered remotely and scheduled in Mountain Standard Time (UTC-7), and 100+ properties in and around Scottsdale have been optimized, including in areas such as Old Town Scottsdale. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Scottsdale.
Results depend on the property, the starting point and the season, so I do not promise a number. In Scottsdale the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: protect Old Town weekends with 2-night minimums and group pricing, and keep them separate from quieter residential homes. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Scottsdale, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Scottsdale, or read the general page for google hotel ads optimization.
If you also run properties outside Scottsdale, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Scottsdale and what you need. I reply in Mountain Standard Time, confirm the scope and the price, and start only when you say so.
